Some changes came from watching how guests actually move through a retreat. Others came from realizing that a beautiful property and itinerary aren’t enough to make people register 𝘰𝘳 𝘳𝘦𝘵𝘶𝘳𝘯. These are five things I do differently now.
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Your Venue Says It Sleeps 25. Does It Really?
You found the perfect retreat property. The views are incredible. There’s a beautiful space for yoga. Dinner happens outside under the stars. You can already picture your group there. It says it sleeps 25. Perfect. Except… 𝗵𝗼𝘄 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘀𝗹𝗲𝗲𝗽 𝟮𝟱?
The Real Cost of Hosting a Retreat
One of the first steps in planning a retreat is figuring out what it will actually cost. Not just the venue. 𝗧𝗵𝗲 𝘄𝗵𝗼𝗹𝗲 𝗿𝗲𝘁𝗿𝗲𝗮𝘁.
Because a venue that looks like a great deal can become considerably more expensive once meals, transportation, activities, taxes and all the smaller expenses are added in. Here are some of the biggest numbers that go into a retreat budget.
I just sold out my most expensive retreat ever… 8 months before it begins.
Selling out my most expensive retreat 8 months before it begins wasn’t luck. It was the result of creating an experience people genuinely wanted, communicating its value clearly and showing up consistently.
Spring Retreats Sell Differently. Here’s Where To Go.
After winter, people are craving renewal, inspiration, movement, sunshine, connection and something to look forward to. Spring retreats tend to carry a naturally hopeful energy and from a business perspective, they often perform 𝘪𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘺 𝘸𝘦𝘭𝘭.
The Art Of The Tease…
Most people 𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗲 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗮𝘁 𝗼𝗻𝗰𝗲. Dates, pricing, location, rooms… and then they wait. But that’s not how people decide to book. They need time to 𝘧𝘦𝘦𝘭 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘧𝘪𝘳𝘴𝘵- to start imagining themselves there before they’re ever asked to commit.