Black Friday and Cyber Monday keep getting bigger every year and retreat leaders can absolutely harness that momentum.โฃ
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In ๐ฎ๐ฌ๐ฎ๐ฐ, U.S. online Black Friday sales jumped to $๐ญ๐ฌ.๐ด ๐ฏ๐ถ๐น๐น๐ถ๐ผ๐ป, ๐ฎ ๐ญ๐ฌ.๐ฎ% ๐ถ๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ณ๐ฟ๐ผ๐บ ๐ฎ๐ฌ๐ฎ๐ฏ.โฃ
Globally, Black Friday online sales reached a staggering $๐ณ๐ฐ.๐ฐ ๐ฏ๐ถ๐น๐น๐ถ๐ผ๐ป.โฃ
And during Cyber Week, an estimated 197 million Americans made a purchase, online or in-store.โฃ
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Translation?โฃ
๐ฃ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐ฎ๐ฟ๐ฒ ๐ฝ๐ฟ๐ถ๐บ๐ฒ๐ฑ ๐๐ผ ๐ฏ๐๐ ๐ฟ๐ถ๐ด๐ต๐ ๐ป๐ผ๐- ๐ฒ๐๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น๐น๐ ๐๐ต๐ฒ๐ป ๐๐ต๐ฒ๐ฟ๐ฒโ๐ ๐๐ฟ๐ด๐ฒ๐ป๐ฐ๐, ๐๐ฐ๐ฎ๐ฟ๐ฐ๐ถ๐๐, ๐ผ๐ฟ ๐ฎ ๐๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น ๐ผ๐ณ๐ณ๐ฒ๐ฟ.โฃ
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So letโs talk about ๐ญ๐ฌ ๐๐ฎ๐๐ ๐ฌ๐ข๐จ ๐ฐ๐ฎ๐ป ๐ฝ๐น๐ฎ๐ ๐๐ต๐ฒ ๐๐น๐ฎ๐ฐ๐ธ ๐๐ฟ๐ถ๐ฑ๐ฎ๐ ๐ด๐ฎ๐บ๐ฒ ๐ฎ๐ป๐ฑ ๐ฏ๐ผ๐ผ๐๐ ๐๐ผ๐๐ฟ ๐ฟ๐ฒ๐๐ฟ๐ฒ๐ฎ๐ ๐๐ฎ๐น๐ฒ๐.โฃ
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โจ ๐๐ถ๐ฟ๐๐: ๐จ๐ป๐ฑ๐ฒ๐ฟ๐๐๐ฎ๐ป๐ฑ ๐๐ต๐ฒ ๐ง๐๐ผ ๐ง๐๐ฝ๐ฒ๐ ๐ผ๐ณ ๐จ๐ฟ๐ด๐ฒ๐ป๐ฐ๐โฃ
โฃYou can spark action in two ways:โฃ
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1๏ธโฃ ๐ง๐ถ๐บ๐ฒ-๐น๐ถ๐บ๐ถ๐๐ฒ๐ฑ ๐ผ๐ณ๐ณ๐ฒ๐ฟโฃ
Ends by a specific date/time.โฃ
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2๏ธโฃ ๐ค๐๐ฎ๐ป๐๐ถ๐๐-๐น๐ถ๐บ๐ถ๐๐ฒ๐ฑ ๐ผ๐ณ๐ณ๐ฒ๐ฟโฃ
Only a certain number of spots or bonuses available.โฃ
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Both create momentum. Use whichever feels aligned.โฃ
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๐ฅ ๐ญ๐ฌ ๐๐น๐ฎ๐ฐ๐ธ ๐๐ฟ๐ถ๐ฑ๐ฎ๐โ๐๐ป๐๐ฝ๐ถ๐ฟ๐ฒ๐ฑ ๐ฅ๐ฒ๐๐ฟ๐ฒ๐ฎ๐ ๐ฆ๐ฎ๐น๐ฒ๐ ๐๐ฑ๐ฒ๐ฎ๐โฃ
โฃ
๐ญ) ๐๐
๐๐ฒ๐ป๐ฑ ๐ฌ๐ผ๐๐ฟ ๐๐ฎ๐ฟ๐น๐ ๐๐ถ๐ฟ๐ฑ (๐ฐ๐ฎ๐ฟ๐ฒ๐ณ๐๐น๐น๐!)โฃ
Make sure the extension isnโt drastically better than what past registrants received- yes, people will ask you for money back if they feel they missed out. Or only announce it to a private list.โฃ
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๐ฎ) ๐๐ข๐๐ข ๐ช๐ถ๐๐ต ๐ฎ ๐๐ฟ๐ถ๐ฒ๐ป๐ฑโฃ
Two signups = a better rate for both.โฃ
This encourages commitment and accountability.โฃ
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๐ฏ) ๐ฆ๐๐๐ฑ๐ถ๐ผ ๐ข๐๐ป๐ฒ๐ฟ๐: ๐ข๐ณ๐ณ๐ฒ๐ฟ ๐ญโ๐ฏ ๐๐ฟ๐ฒ๐ฒ ๐ ๐ผ๐ป๐๐ต๐ ๐ผ๐ณ ๐ ๐ฒ๐บ๐ฏ๐ฒ๐ฟ๐๐ต๐ถ๐ฝโฃ
Give it to them or allow them to gift it, itโs a great way to build studio loyalty AND nurture future retreat guests.โฃ
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๐ฐ) ๐๐ฟ๐ฒ๐ฒ ๐๐ผ๐ฎ๐ฐ๐ต๐ถ๐ป๐ด ๐ฆ๐ฒ๐๐๐ถ๐ผ๐ป ๐ผ๐ฟ ๐ฃ๐ฎ๐ฐ๐ธ๐ฎ๐ด๐ฒโฃ
High-value, low-cost, and aligns beautifully with transformational retreats.โฃ
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๐ฑ) ๐ง๐ถ๐บ๐ฒ-๐ฅ๐ฒ๐น๐ฒ๐ฎ๐๐ฒ๐ฑ ๐๐ถ๐๐ฐ๐ผ๐๐ป๐๐โฃ
For example:โฃ
โข By 10am โ $400 offโฃ
โข By noon โ $300 offโฃ
โข By 2pm โ $200 offโฃ
Fast, fun, and extremely motivating.โฃ
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๐ฒ) ๐ฎ๐ฐ-๐๐ผ๐๐ฟ ๐๐น๐ฎ๐๐ต ๐ฆ๐ฎ๐น๐ฒโฃ
Drop a stellar one-day deal- maybe add a massage or a premium upgrade on the retreat.โฃ
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๐ณ) ๐๐ฟ๐ฒ๐ฒ ๐๐ผ๐๐ฟ๐๐ฒ, ๐ช๐ผ๐ฟ๐ธ๐๐ต๐ผ๐ฝ, ๐ผ๐ฟ ๐ฆ๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น ๐๐น๐ฎ๐๐โฃ
This adds immediate value and lets people โexperience youโ before the retreat.โฃ
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๐ด) ๐๐ฟ๐ฒ๐ฒ ๐ ๐๐๐๐ฒ๐ฟ๐ ๐๐ถ๐ณ๐โฃ
People love surprises.โฃ
It doesnโt have to be pricey, just thoughtful.โฃ
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๐ต) ๐๐น๐๐บ๐ป๐ถ-๐ข๐ป๐น๐ ๐ข๐ณ๐ณ๐ฒ๐ฟโฃ
Privately email past participants with a juicier deal.โฃ
Warm leads convert at the highest rate.โฃ
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๐ญ๐ฌ) ๐๐ต๐ฎ๐ฟ๐ถ๐๐ ๐ง๐ถ๐ฒ-๐๐ปโฃ
Donate a set amount per signup to a nonprofit.โฃ
Values-led incentives are incredibly effective.โฃ
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โก๏ธ ๐ฃ๐ฟ๐ผ ๐ง๐ถ๐ฝ: ๐ง๐ฒ๐ฎ๐๐ฒ ๐๐ถ๐ฟ๐๐โฃ
Start hinting at least 2โ3 days before your sale drops.โฃ
This gets people:โฃ
โขwatchingโฃ
โขwaitingโฃ
โขreadingโฃ
โขthinkingโฃ
โขdreamingโฃ
โขchecking your retreat pageโฃ
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So when the deal goes live, theyโre already halfway to โYes.โโฃ
Good luck, yโall! ๐ค๐ผ๐ค๐ฝ๐ค๐พโฃ
5 Things Iโve Changed About The Way I Run Retreats
Some changes came from watching how guests actually move through a retreat. Others came from realizing that a beautiful property and itinerary arenโt enough to make people register ๐ฐ๐ณ ๐ณ๐ฆ๐ต๐ถ๐ณ๐ฏ.โฃ These are five things I do differently now.โฃ
