โฆ๐๐ผ ๐ด๐ฒ๐ ๐๐ผ๐บ๐ฒ๐ผ๐ป๐ฒโ๐ ๐ฎ๐๐๐ฒ๐ป๐๐ถ๐ผ๐ป ๐ผ๐ป ๐๐ผ๐ฐ๐ถ๐ฎ๐น ๐บ๐ฒ๐ฑ๐ถ๐ฎ. โฃ
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๐ What does this mean for your retreat marketing?โฃ
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Get to the point, be clear and tell them WHY they need to sign up now (or soon).โฃ
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โจ๐๐ผ๐ป’๐ ๐ผ๐๐ฒ๐ฟ๐ฒ๐๐๐ถ๐บ๐ฎ๐๐ฒ the amount of work people will do to figure out what you’re talking about or to learn more.โฃ
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โฃI see some retreat announcements/promotions that might have the name of the retreat and “Message me for details”. No location. No date. No reason to want to move forward. ๐๐๐ผ๐ ๐บ๐ฎ๐ป๐ ๐๐ต๐ถ๐ป๐ด๐ ๐ฑ๐ผ ๐๐ผ๐ ๐ต๐ฎ๐๐ฒ ๐ถ๐ป ๐๐ผ๐๐ฟ ๐๐บ๐ฎ๐๐ผ๐ป ๐ฐ๐ฎ๐ฟ๐ ๐๐ต๐ฎ๐ ๐๐ผ๐ ๐ต๐ฎ๐๐ฒ๐ป’๐ ๐ฏ๐ผ๐๐ด๐ต๐ ๐ฏ๐ฒ๐ฐ๐ฎ๐๐๐ฒ ๐๐ผ๐ ๐ต๐ฎ๐๐ฒ๐ป’๐ ๐ฏ๐ฒ๐ฒ๐ป ๐ด๐ถ๐๐ฒ๐ป ๐ฎ ๐ฟ๐ฒ๐ฎ๐๐ผ๐ป ๐๐ผ ๐ฏ๐๐ ๐ถ๐ ๐ป๐ผ๐? I bet the 2-day Prime Day Deals encouraged you to take action though! You need to create a sense of urgency/scarcity to encourage ๐ฎ๐ฐ๐๐ถ๐ผ๐ป. And no, this doesnโt have to be scammy.โฃ
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โฃOther announcements I see are long, drawn out posts with some info at the bottom of the page, which is fine- but make sure the picture you’re posting this long content with has ๐ง๐๐ ๐๐๐ง๐๐๐๐ฆ.โฃ
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โฃKnowing that you have less than 2 seconds to get someone’s attention (because they’re most likely swiping at warp speed!) get the important details in their face ASAP…โฃ
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โฃโญ๏ธ๐ช๐๐๐ง: NAME OF RETREATโฃ
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โญ๏ธ๐ช๐๐๐ก๏ผโฃ
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โญ๏ธ๐ช๐๐๐ฅ๐๏ผโฃ
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โญ๏ธ๐ช๐๐ฌ ๐ง๐๐ ๐ฆ๐๐ข๐จ๐๐ ๐ฆ๐๐๐ก ๐จ๐ฃ ๐ก๐ข๐ช (๐ข๐ฅ ๐ฆ๐ข๐ข๐ก): “First 3 people get $300 off (only spot left!): or “$300 Early Bird ends in 1 week!” Or “Only 3 rooms left!”โฃ
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โฃPeople aren’t going to get the extra mile and MESSAGE you for sign up info- ๐๐๐ฉ๐ ๐๐ง ๐ง๐ข ๐ง๐๐๐ . In your stories, in your profile link, in your newsletters, in the facebook event (which is a great way to keep in contact with potential retreat attendees- type @everyone to get invitees’ attention).โฃ
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โฃNewsletter subject lines should be ๐๐๐ง๐๐๐ฌ (you were enticed to open this, right?). Instead of “Summer Happenings”, get them pumped! “$500 Off For Costa Rica Retreat! (1 Left!)”. I want to open that email WAY more. Don’t you?โฃ
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โฃGet this information to them not just once, but 10-20+ times! ๐๐ผ๐ป’๐ ๐ผ๐๐ฒ๐ฟ๐ฒ๐๐๐ถ๐บ๐ฎ๐๐ฒ ๐ต๐ผ๐ ๐บ๐๐ฐ๐ต ๐ฎ๐๐๐ฒ๐ป๐๐ถ๐ผ๐ป ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐ฎ๐ฟ๐ฒ ๐ฝ๐ฎ๐๐ถ๐ป๐ด- they need the ๐ฐ๐น๐ฒ๐ฎ๐ฟ details and ๐ผ๐ณ๐๐ฒ๐ป.โฃ
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โฃ๐ฌ๐ข๐จ ๐๐๐ก ๐๐ข ๐ง๐๐๐ฆ.โฃ
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โฃAre you ready to take your offerings to the next level? I look forward to being your support and your cheerleader๐ฉต
5 Things Iโve Changed About The Way I Run Retreats
Some changes came from watching how guests actually move through a retreat. Others came from realizing that a beautiful property and itinerary arenโt enough to make people register ๐ฐ๐ณ ๐ณ๐ฆ๐ต๐ถ๐ณ๐ฏ.โฃ These are five things I do differently now.โฃ
